Sales Copy Swipe File You don't realize it, but in the next few minutes you're going to learn... If you're like me, you'll probably want another example. Stop! Did you notice that... Here's a fact for you: Hey! Did you catch what I did? Are you beginning to see how you can use this file? Think about making use of this file of sales copy and you'll begin to feel real power. by the time you finish reading this file you will be able to take these words and is ALSO from this priceless new bag of tricks! As you study every word of this book you will become so amazed... But let me confess something: I was angry The further you read into his collection, the more you will realize why professional copywriters Remember when you were in high school... Have you noticed yet that... FACT: Who Else Wants To Learn... If You Answered "Yes, I Do" then... If You Seriously Want To... These 'Time-Tested' and Proven If you'd like to learn his secrets, Read on... for mere pennies on the dollar actually a jaw-dropping How serious are you about... ...is the real deal. AND MARK MY WORDS!!! Trust me. Exactly what you'll be learning... all the ... your desire ...grind to a screeching halt secret revealed, reveals his secret, spills his gutts ..every time. impossible to ignore. learn the ... tricks... guaranteed to always ..that always works. ...reveals his inner secrets The secret nobody wants you to know about... A little known secret to... I know you may still be skeptical. And I understand How to Keep Them Reading All of It Read on for details... Headlines ... how to ... How... How I... How We... How to... How to get ____________ How to have __________ How to keep__________ How to start __________ How to begin _________ How to become ___________ How to improve your _________ How to develop _____________ How to get the most out of _____________ How to avoid ________________ How to end ________________ How to get rid of _____________ How to conquer _____________ How to enjoy _______________ If you think a 12% annual return on your money is good, here's HOW TO set your sights on 100% or more All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode your sales, and squeeze up to 300% more revenue out of each visitor to your Web site! (Jonathan Mizel) I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free…and I'll pay you $25 for wasting your time! Ohio man discovers the secret of HOW TO escape the American Rat Race Promoting Your Newsletter Don't Miss a Single Issue! Be sure to add us to your address book to make certain that you receive your deliveries from Byholm.com in a timely and consistent manner. Captivating Words outrageous dissolve top-secret quotient pure gold now mesmerizing instinctive proven exploit 3-step guaranteed edgy absolutely instant virtually unusual hidden specialized elevate staggering out of this world swamped quickly Sales Mail Checklist headline, to capture the right audience promise/curiosity letterhead/logo, to build trust opening paragraph, to make it captivating. offer, what do you sell? advantages, whats in it for me? positive language, remember to be enthusiastic. emphasis on important passages, sub-headings egometer, focus on your READER. readability, use short sentences and simple words. structure, your letter should look inviting. Bruce Barton on Writing Ads "A lot of time and money is wasted by our failure to think through and get a theme before we start. The theme ought to be based on two principles---first, that a man is interested in himself; second, that he is interested in other people. Our formula for Every Week (magazine) was Youth, Love, Success, Money, and Health---all things in which people are vitally interested." "I think any public notice I may have had has come from titles. Nobody was more surprised than I when The Man Nobody Knows became a best seller. The title is what sold the book." "The introduction can be eliminated almost always. The mind starts cold when you begin to write, and you don't get into high until the second or third paragraph. Cut out the introduction, and then you have a good hot start." "Another elementary fundamental of advertising is to make the copy fit the space. To this day, I never write a piece of copy without counting the words. The picture, the headline, and the layout should be set before you begin the copy. To me, writing the copy before you have visualized the layout is backwards." "After you finish a piece of copy, go back and cut out all the adjectives. Henry Ward Beecher's father was once chairman of a committee to draw up resolutions on slavery. One sentence in his resolution read: 'It is an outrage.' Some one suggested that it should read: 'It is a terrible outrage.' Beecher said that was the way he had it in his first draft, but he had cut out the word 'terrible' for the sake of emphasis. "Adjectives are like the leaves on a switch. They make the switch look pretty, but if you want to hit a blow that will cut, you take off the leaves. Literature that cuts has very few adjectives. The greatest things in life are expressed in one-syllable words---love, hate, fear, home, wife, child." "We should never write an ad without the idea that something is going to happen. What do we want the reader to do? Write with the conviction that he is going to do something when he gets through reading---go to the store and buy; clip the coupon and mail it. And remember the power of the direct command. Don't say, 'If you would like this beautiful booklet, we will be glad to send it.' Say, 'Sit down right now and fill in this coupon.' People want things made easy; they want you to make up their minds for them."